Why

Why We Cast Differently

Casting With Care and Intent

We cast for the edit. That’s the difference between “nice options” and performances that truly anchor a campaign.

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Human-Led Decision Making

Casting is one place you don’t want fully automated. We believe final decisions should be made by humans with taste, experience, and storytelling intuition.

We’re tech-friendly and AI-aware—but we never outsource judgment.

a Close-up camera lens with colorful reflections.

Protecting Story, Tone, and Brand Safety

We’re not just filling roles—we’re safeguarding tone, representation, and risk on behalf of every production team we support.

Casting is crucial to performance quality, project success, and brand safety. We prioritize getting it right.

Efficient, Modern, and Production-Ready

We’re fast, organized, and human-driven—working like an off-site in-house casting team you can plug in whenever you need us.

We use tools to streamline submissions, scheduling, and delivery—but casting decisions remain human-led at every step.

Meet Team GSC

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Gabrielle Schary

Senior Casting Director

Gabrielle Schary

Senior Casting Director
Gabrielle launched her commercial casting boutique in 1991, and has since been on the forefront of the evolution of commericals. Actors & real people. SAG/Non-Union. Fast, sharp, and budget-smart from big broadcast to always-on social. Performance-driven casting director delivering highly curated casts. Strategic, no‑BS execution, lean workflows, and tight partnerships with EPs, directors, brands, and agencies on fast-turn, high-pressure work.

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Wade Hendrickson

Casting Associate

Wade Hendrickson

Casting Associate
Here at GSC our #1 goal is to treat actors and clients with the utmost respect and care, while making sure to share more than a few laughs along the way. We dig deep to get the best people and options for whatever roles we’re searching for. Since joining the GSC team April ‘22, I was thrilled to bring my skills to enhance their process. With a background in theater, social media and public relations, I wholeheartedly believe it’s important to enjoy your work and help those around you as much as possible. Gabrielle’s generosity sharing her contacts and experience has created a new, unique and engaging team structure. The world of casting has become very special to me, and I’m always excited for the next project. What can we cast for you?

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Bobby Stephenson

Owner of 5th Street Studios

Bobby Stephenson

Owner of 5th Street Studios

“I love working with GSC!! Gabrielle and her team are incredible with actors and go the lengths to take great care of Production’s needs!! They are efficient, very professional and we always have a LOT of fun getting the job done. I’ve been in commercial casting for 17 years and Gabrielle is one of the Best!! It’s always a pleasure working with her, Wade and the entire team! Our studio provides everything you need for in-person or remote casting. The studios and production space are simply the best place to be on the westside. We look forward to seeing you at 5th Street!!”

Dave Lowe

Session Director The Commercial Club David Lowe Images

Dave Lowe

Session Director The Commercial Club David Lowe Images

“I was born in Northern California and was raised in Micronesia and Hawaii. After graduating from U.C. Davis as a Fine Art Photography major, I moved to Los Angeles. As an actor, I’ve been in over 103 national commercials, and have also directed commercial spots that have gone on to circulate in festivals internationally. Between acting gigs, I direct casting sessions for commercial auditions. When I’m not working, I’m at home with my wife, two kids, and dog. In spite of having the idyllic Hawaiian upbringing, ironically, I didn’t learn how to surf until I moved to Los Angeles.”

Shawn Ryan

Session Director Acting And Photography Sites

Shawn Ryan

Session Director Acting And Photography Sites

“If you’ve spent time in Stuttgart Germany over the last five years than this man needs no introduction…For the rest of you, you can call him Shawn Ryan. Face of the popular ad campaign #LikeaBOSCH, Shawn currently resides in LA with his wife, daughter, and small black dog named Sadie. Camera operator by trade his years experience seem to get longer every 365 days. Ohio handsome and LA funny, Shawn loves working with interesting and unique people but no matter how hard he tries Shawn just can’t seem to get into Elvis Costello.”